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Altria Is Nearing a Deal to Take a 35% Stake in Juul - WSJ
Altria Is Nearing a Deal to Take a 35% Stake in Juul - WSJ

Disposable E-cigarettes Market Size & Trends Report, 2030
Disposable E-cigarettes Market Size & Trends Report, 2030

Juul is worth at least one more puff | Reuters
Juul is worth at least one more puff | Reuters

F.D.A. Orders Juul to Remove E-Cigarette Products from U.S. Market - The  New York Times
F.D.A. Orders Juul to Remove E-Cigarette Products from U.S. Market - The New York Times

Altria: I Pity The Fool Who Paid $36 Billion For JUUL (NYSE:MO) | Seeking  Alpha
Altria: I Pity The Fool Who Paid $36 Billion For JUUL (NYSE:MO) | Seeking Alpha

After Investor Write-Down, Juul Cofounders Are No Longer Billionaires
After Investor Write-Down, Juul Cofounders Are No Longer Billionaires

How Juul made vaping viral to become worth a dirty $38 billion | TechCrunch
How Juul made vaping viral to become worth a dirty $38 billion | TechCrunch

Altria exits vaping group Juul after stake plummets in value | Financial  Times
Altria exits vaping group Juul after stake plummets in value | Financial Times

What Happened to Juul?
What Happened to Juul?

Altria takes 35% stake in Juul, valu e-cigarette maker at $38 billion
Altria takes 35% stake in Juul, valu e-cigarette maker at $38 billion

Juul's Valuation Has Tanked 85% In Less Than Two Years–It Could Get Worse
Juul's Valuation Has Tanked 85% In Less Than Two Years–It Could Get Worse

U.S. E-cigarette & Vape Market Size, Share Report 2021-2028
U.S. E-cigarette & Vape Market Size, Share Report 2021-2028

Altria invested $13 billion in Juul. As the U.S. moves to ban e-cigarettes,  their value has gone up in smoke | Fortune
Altria invested $13 billion in Juul. As the U.S. moves to ban e-cigarettes, their value has gone up in smoke | Fortune

Vaping versus JUULing: how the extraordinary growth and marketing of JUUL  transformed the US retail e-cigarette market | Tobacco Control
Vaping versus JUULing: how the extraordinary growth and marketing of JUUL transformed the US retail e-cigarette market | Tobacco Control

Altria Swaps Juul Stake Once Worth $12.8 Billion for Some Vaping IP -  Bloomberg
Altria Swaps Juul Stake Once Worth $12.8 Billion for Some Vaping IP - Bloomberg

Altria and Juul end noncompete deal: Here's what that means for e-cigarette  sales and marketing - MarketWatch
Altria and Juul end noncompete deal: Here's what that means for e-cigarette sales and marketing - MarketWatch

Go deeper: Juul's value skyrockets despite investor trepidation
Go deeper: Juul's value skyrockets despite investor trepidation

Juul Investor Altria's Stock Price Has Fallen Amid Vaping Crackdown
Juul Investor Altria's Stock Price Has Fallen Amid Vaping Crackdown

Juul reaches settlements covering more than 5,000 cases
Juul reaches settlements covering more than 5,000 cases

Top Juul investor Altria has seen $30 billion - almost a third of its market  value - erased since the FDA launched a vaping investigation in April |  Business Insider India
Top Juul investor Altria has seen $30 billion - almost a third of its market value - erased since the FDA launched a vaping investigation in April | Business Insider India

National and State-Specific Unit Sales and Prices for Electronic  Cigarettes, United States, 2012–2016
National and State-Specific Unit Sales and Prices for Electronic Cigarettes, United States, 2012–2016

Altria exits stake in Juul Labs after valuation crumbles (NYSE:MO) |  Seeking Alpha
Altria exits stake in Juul Labs after valuation crumbles (NYSE:MO) | Seeking Alpha

Juul's value plunges $14 billion after Altria slashes its investment
Juul's value plunges $14 billion after Altria slashes its investment

Altria Swaps Juul Stake Once Worth $12.8 Billion for Some Vaping IP -  Bloomberg
Altria Swaps Juul Stake Once Worth $12.8 Billion for Some Vaping IP - Bloomberg

Juul is now worth more than SpaceX at a $38B valuation
Juul is now worth more than SpaceX at a $38B valuation

Fidelity Fund Says Value of Juul Stake Declined 48% - Bloomberg
Fidelity Fund Says Value of Juul Stake Declined 48% - Bloomberg